New York CNN —Sean “Diddy” Combs is suing Diageo for racial discrimination, claiming that the spirits company that produces DeLeón — the tequila he co-owns with the company — failed to market DeLeón on par with its other brands, including Don Julio and George Clooney’s Casamigos brands.
Tequila sales have grown in the United States in recent years, according to data from Distilled Spirits Council of the United States.
However, Combs said that his tequila brand hasn’t benefited from the same growth as Casamigos or other tequilas.
“While Diageo invested in and expanded its other brands — many of which were acquired after Ciroc and DeLeon — Mr. Combs’ brands were allowed to wither,” it said.
In 2013, Combs bought DeLeón and formed a joint venture with Diageo for the high-end tequila.
Persons:
Sean “ Diddy ” Combs, Don Julio, George Clooney’s, Combs, Ciroc, DeLeon, DeLeon — Mr, Martha Stewart, DEO, “, we’ve, Diddy, ”
Organizations:
New, New York CNN, Diageo, Diageo “ kneecapped, Ciroc, Tequila, Casamigos, “, CNN, ”
Locations:
New York, United States